ELLIE COHANIM: When fighting a fire, it’s important to bring all the necessary equipment and personnel to the scene as quickly as possible before the fire rages out of control, and so it is with combating anti-Semitism. Eron Teboul is CEO and co-founder of the Hetz Organization, and he will explain “Rapid Response Groups,” a model for collaborative counter-force. And now Eran.
SPEAKER 1: There is an art to creating harmony, to choreographing individuals’ forces into a united, new power, to appreciating each color’s unique qualities and their contributions to a bigger picture while anti-Semitic groups constantly create alliances against Israel and the Jewish people.
SPEAKER 2: Anti-Semitism is on the rise.
SPEAKER 1: They are countered by hundreds of individuals and organizations, fighting them separately. That is why we created Hetz, an Arrow for Israel, so we can respond faster, hit harder, and work smarter than we ever have before. We operate models for sharing knowledge, connections, and infrastructures, thus creating trust and value among our partners, which results in hundreds of collaborations every year.
NIGEL GOODRICH: Hetz is a Hebrew word which means arrow, and what Hetz does is to bring together a number of organizations to face in the same direction to try to achieve a target and to hit that target.
ARIÉ BENSEMHOUN: We at Hetz– we are trying to connect the policy makers with the field, with the grassroots organizations because if we want to build the huge network in Europe, we have to connect the leaders with the activists.
YIFA SEGAL: We deal with the issue of the ICC, the International Criminal Court, and the preliminary investigations into crimes supposedly conducted by Israel against the Palestinians, and we collaborated with My Truth. They bring the voices of the soldiers from the ground. We found that collaboration to be really, really powerful.
CONRAD MYRLAND: One of the projects we are starting together in the Hetz network is creating greater awareness about Jewish refugees from Arab countries. We are now coming together with some of the most dynamic pro-Israel organization, and it’s a pleasure to do projects together with them.
GILAD ERDAN: Hetz’ approach under the motto “Better Together” has set a unique and innovative model for a strategic and proactive thinking in the fight to defend Israel.
SPEAKER 1: Hetz– better together.
ERAN TEBOUL: Hi. Do you ever get to a point when you run into an injustice, something that goes completely against everything that you stand for, and you wish you could do something about it? It may feel like it’s you against the world. Well, the best thing you could have at such a time is a team, a group of individuals that can come by with different sets of skills and expertise and to come together to meet this goal.
So what makes a good team? What motivates your team members? What motivates you? My name is Eran Teboul, and today I’m going to walk you through the guidelines of how to create successful collaborations, how to form your own rapid response teams. But we must remember, it’s not really responding, but initiating. We prepare everything in advance, so when the time comes, we pick up the right people for the action and create our response team.
About 10,000 years ago and more, hunters used to go after preys in small teams. It used to be communities. They would go after prey sometimes for five hours in a course of 20 miles and have to coordinate precisely their actions. The interesting part about them is that they did not have a permanently leader, but rather have a leader chosen according to the nature of the task. So for every kind of hunt, they would have a different leader, and it wasn’t only about getting the food. They would have rituals. They’d have ceremonies and games around it, so the communication was very, very clear at the right moment.
What makes a good team, though? You need to have a diversity of expertise and skills, sometimes a diversity of actions, so that’s one. Two, you need to have a clear goal and tasks so everyone understand what it is they’re after and who is doing what. Three, you need to have clear communication so the message is clear. And even on a day-to-day basis when you communicate, if something is very sensitive, you have to speak it, rather than writing it. Get very clear about it.
What motivates your team members? Number one, exclusiveness– the reason you picked them and only them out of everyone– that gives them exclusiveness. Number two, significance– that is why you picked them and only them. What is it in them, in their background, in their knowledge, in their personality that gets them to become part of your team?
Number three, results– without results, there’s no reason to set up a team. You have to get the results and reflect them to the team members so they understand what it is that they achieved. It may sound trivial, but it isn’t. And number four, which is the result of everything we discussed so far, is self-fulfillness. When they understand they were picked because of particular skill, something in their nature, and they gain the result, they get the satisfaction and the sense of fulfillment.
What motivates you? What I want to suggest is it your motivation would come from stimulating your network. I’ll go over the guidelines for this, but creating something new out of what’s out there should motivate you. And when the time comes and you want to pursue something particular, you’ll get your motivation back, and you can achieve what it is that you’re after.
I want to walk you through my four golden rules for successful collaborations. Number one, constantly expand your network. Reach out. Go to events. Set up your own events. Even right now online, create a panel of experts. You can be part of the panel or to moderate the panel.
Have people sign up, people from your network. Have them invite their friends and a little part when you can add the profession of each person that signs up. You collect information, and then you put the pieces together. You can even create some labels on your contact list of who’s doing what. That’s number one.
Number two, cultivate. Constantly cultivate your network. Get in touch. Pick up the phone. Go meet people. Ask them what it is that they’re up to. Send them some information. You receive information? Send it. Don’t keep it to yourself. It’s worthless. Give it to others. Keep in touch.
Number three, assist others. While you can run the show, remember, you are not the show. Make others become this show. Create introductions. Get people to exchange knowledge between themselves. Stimulate constantly.
Number four, probably the most important one, is respect. Respect, and be respected. No one is born a big shot. Respect each and every individual that you work with as if they were your big shots, and this way, you get your way in. Otherwise, you just stay out.
So what have we had so far? We spoke about the importance of teams, what makes a good team, what motivates team members, what motivates you, why is it that you are actually initiating rather than responding. I gave you my four golden rules for successful collaborations.
Now, when you have all of this figured out, you can respond faster, hit harder, and work smarter than you ever have before. I want to tell you how to do it and give you a few examples.
So you start by getting your network out there. You reach out to people. Every person that you meet, you write a few notes, what they’re doing, what’s their interest, what their hobbies, and just start connecting. Connect your plumber with your daughter’s teacher. It doesn’t matter. Get it going. Get it stimulated. Get it cultivated, as I said.
But how do you form your team? When something emerges, you select particular people that you see fit. You pick up the phone, or you go and meet them personally. You don’t send them a text message. You don’t send them an email. This is personal solicitation. You get them interacted and engaged.
Once you have the people around you ready and you can share who is doing what, you bring them all to the same place. It could be a round table. It could be a Zoom meeting. It could be a Whatsapp group with a clear mission, this is what we’re after. Please share your ideas. This is an interaction. It goes both way. Let them come up with the information, and then just organize it. Sense who’s the person who can lead the initiative. Put yourself in the background. You don’t need to be the show.
I want to give you a few examples, very simple. Just a few months ago, we were looking to raise awareness about a particular human rights topic. In a matter of one week after we worked hard, we were able to reach 14 million people, 1-4, around the world, in North America, in Europe, in the Middle East, in Asia. We got 3,000 letters sent to members of parliament. We had 39 different organizations engaged and coordinated in their actions about this topic that no one really concerned before.
We had 32 news articles about it. There was a demonstration using our posters. We were a brand that no one heard about before, demonstration in the Parliament Square in London. UC Berkeley was covered with posters. Tiny budget, but $8,500 invested in advertising, the rest completely organic, completely viral, completely enabling.
Example number two– we were able to successfully stop $240 million from ending up in the hands of a hostile entity. We created a coalition, 25 different volunteers. It was all over primetime television news– 8:00 in Israel– in different channels. It was in the press.
It was successful. We had an amazing team, a team of management, a team of volunteers, a team of organizations. We stayed behind. We let the others work, but this is all according to the rules that I just gave you.
Be assured, if you go through these guidelines, you can successfully achieve any task that you put forward. And make sure you don’t wait for the things to come to you, but you work and walk towards them. Just like President Abraham Lincoln once said, things may come for those await, but only the things left by those who hustle. Thank you very much for watching this video, and good luck to you.